USDA Discrimination Financial Assistance Program

Words Warriors led media outreach for USDA's $2.2 billion Discrimination Financial Assistance Program across 29 states and territories, driving program awareness and farmer applications through strategic communications and multicultural engagement.

Our team served as official USDA spokespersons, managed nationwide media campaigns, and conducted outreach to diverse farming communities including Spanish-speaking audiences.

Key responsibilities:

• Media Relations & Spokesperson Services

  • Conducting on-the-record interviews across print, radio, and broadcast networks

  • Coordinating marketing outreach through Agility PR Solutions

  • Developing media guidelines adopted by 20+ field offices

  • Training field staff on media engagement

• Advertising & Paid Media

  • Arranging print and radio ad buys in targeted markets

  • Designing graphics for multicultural audiences

  • Placing advertisements in mass media and ethnic press outlets

• Social Media Management

  • Creating content for Facebook, Instagram, LinkedIn, and X

  • Encouraging farmer applications through digital campaigns

  • Providing weekly status updates to USDA

• Translation Services

  • Translating advertisements, mailers, and press releases into Spanish

  • Conducting interviews in English and Spanish across multiple markets

  • Ensuring certified translation accuracy

• Photography & Visual Content

  • Producing photographs for social media, newsletters, and newspapers

  • Supporting visual storytelling across campaign materials

Words Warriors' media campaign supported field offices and drove 58,000+ online farmer applications for the program.